Why Medium Format Outshines Full Frame in Advertising Photography

Why Medium Format Outshines Full Frame in Advertising Photography Medium format cameras have been a staple in high-end photography, prized for their superior image quality and detail. Traditionally, medium format was the go-to for fashion, commercial, and advertising photographers working on luxury campaigns or intricate product shots. While full-frame cameras have become widespread due to […]

Case Study: Cantine Brugnano – Visual Storytelling for Two Unique Wine Lines

Case Study: Cantine Brugnano – Visual Storytelling for Two Unique Wine Lines When Cantine Brugnano tasked us with creating a comprehensive visual campaign for their wines, the goal was to craft distinct imagery for their two product lines. The visuals were intended for social media, website, catalogs, trade shows, and magazine features, and had to […]

Case Study: Salvatore Martorana’s “Nuvola” Collection – Lightness Takes Shape

Case Study: Salvatore Martorana’s “Nuvola” Collection – Lightness Takes Shape When Salvatore Martorana introduced us to his new collection of cashmere jackets, called “Nuvola”, his vision was crystal clear: to create images that captured the extreme lightness of the fabric, as if the jackets were floating in the air like clouds. The Challenge The concept […]