Why Medium Format Outshines Full Frame in Advertising Photography

Why Medium Format Outshines Full Frame in Advertising Photography Medium format cameras have been a staple in high-end photography, prized for their superior image quality and detail. Traditionally, medium format was the go-to for fashion, commercial, and advertising photographers working on luxury campaigns or intricate product shots. While full-frame cameras have become widespread due to […]

Case Study: Salvatore Martorana’s “Nuvola” Collection – Lightness Takes Shape

Case Study: Salvatore Martorana’s “Nuvola” Collection – Lightness Takes Shape When Salvatore Martorana introduced us to his new collection of cashmere jackets, called “Nuvola”, his vision was crystal clear: to create images that captured the extreme lightness of the fabric, as if the jackets were floating in the air like clouds. The Challenge The concept […]