Why Medium Format Outshines Full Frame in Advertising Photography

Why Medium Format Outshines Full Frame in Advertising Photography Medium format cameras have been a staple in high-end photography, prized for their superior image quality and detail. Traditionally, medium format was the go-to for fashion, commercial, and advertising photographers working on luxury campaigns or intricate product shots. While full-frame cameras have become widespread due to […]

Case Study: Fratelli Sicilia – Sweet Traditions Captured in Vibrant Visuals

Case Study: Fratelli Sicilia – Sweet Traditions Captured in Vibrant Visuals Fratelli Sicilia, a renowned Sicilian company specializing in artisanal panettoni and colombe pasquali, entrusts us every year with the creation of their product catalog. Collaborating closely with the brilliant art director Leonardo Vaccaro, our mission is to capture not only the deliciousness of their […]