Case Study: Cantine Brugnano – Visual Storytelling for Two Unique Wine Lines
When Cantine Brugnano tasked us with creating a comprehensive visual campaign for their wines, the goal was to craft distinct imagery for their two product lines. The visuals were intended for social media, website, catalogs, trade shows, and magazine features, and had to appeal to two very different audiences: a younger, vibrant demographic and a more mature, refined clientele.
The Challenge
Cantine Brugnano offers two distinct lines of wine, each with its own character. One is designed for a youthful, energetic audience, while the other caters to a more experienced, sophisticated wine lover. The challenge was to create imagery that not only differentiated these two lines but also spoke to each audience in a way that felt authentic and aligned with their preferences. Additionally, we were asked to shoot portraits in the cellar to showcase the artisanship behind the wines, and to produce engaging, we also produced lifestyle images for social media.
The Approach
For the youthful line, we adopted a vibrant, colorful style, using geometric shapes and playful compositions. The goal was to convey energy, modernity, and a sense of fun that would resonate with a younger audience. Bright, dynamic colors and contemporary setups were key in making the wines appear approachable and trendy, perfect for casual social occasions.
For the classic line, aimed at a more mature clientele, we went for a luxurious, timeless look. Using dramatic lighting and carefully chosen props, we played with shadows and refined lines, creating a sense of elegance and exclusivity. The images were designed to evoke the depth, richness, and tradition behind the wines, appealing to connoisseurs who value craftsmanship and quality.
In addition to the product shots, we captured portraits in the cellar, showcasing the winemaking process and the dedication of the people behind Cantine Brugnano. These intimate, authentic images provided a connection to the artisanship of the wines, adding depth to the brand’s story. For social media, we crafted a series lifestyle photos that felt personal and engaging, bringing followers closer to the brand and its heritage.
The Result
The final visual campaign succeeded in differentiating the two wine lines while maintaining a consistent and polished brand image. The youthful line attracted attention across social media with its bright, energetic appeal, while the classic line gained recognition in magazines and catalogs for its elegant, luxurious presentation. The cellar portraits added authenticity, showing the human side of the winemaking process, and the social media shots helped boost engagement by offering followers a glimpse into the heart of Cantine Brugnano.
Whether you’re looking to elevate your brand’s visual storytelling or craft a campaign that resonates with your target audience, contact us. Let’s create visuals that tell your story and captivate your audience!